Q Station

Q Station offers a range of incredible experiences, from boutique hotel accommodation, stunning wedding venues, modern conference facilities and an amazing restaurant, as well as Sydney's best ghost and history tours.

The Brief

Q Station in Manly wanted to give people a new reason to visit and wanted to freshen up the look and feel of its offering as well as its marketing.

Q Station Manly

The Solution

Working with The Bar Brand People and Seven Storeys, we embarked on a 360 Marketing overhaul of Q Station and came up with 4 key communication pillars that all marketing and communications would flow from.  We also came up with a new fresh, modern logo. Q Station, a new place to discover.

 

Following a clear, new marketing direction for the property, we embarked on a sustained 6+ month PR campaign, which saw us attract a whole new audience to Q Station – families, adventure seekers, food and wine enthusiasts, nature lovers and locals. We launched a series of events for the property – most notably Les Sculptures Refusees (the spin off to Sculpture by the Sea), Sunset Session and launched a very cute and quirky G&Tea House.

Results

Eight Communications successfully launched Q Station, a new place to discover and maintains a wonderful working relationship with the team 12 months on. To date, Eight Communications has secured over 150 online articles, over 35 print articles, 4 TV interviews and appearances, and hosted over 35 media and influencers.

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