Q Station offers a range of incredible experiences, from boutique hotel accommodation, stunning wedding venues, modern conference facilities and an amazing restaurant, as well as Sydney's best ghost and history tours.
Q Station in Manly wanted to give people a new reason to visit and wanted to freshen up the look and feel of its offering as well as its marketing.
Working with The Bar Brand People and Seven Storeys, we embarked on a 360 Marketing overhaul of Q Station and came up with 4 key communication pillars that all marketing and communications would flow from. We also came up with a new fresh, modern logo. Q Station, a new place to discover.
Following a clear, new marketing direction for the property, we embarked on a sustained 6+ month PR campaign, which saw us attract a whole new audience to Q Station – families, adventure seekers, food and wine enthusiasts, nature lovers and locals. We launched a series of events for the property – most notably Les Sculptures Refusees (the spin off to Sculpture by the Sea), Sunset Session and launched a very cute and quirky G&Tea House.
Eight Communications successfully launched Q Station, a new place to discover and maintains a wonderful working relationship with the team 12 months on. To date, Eight Communications has secured over 150 online articles, over 35 print articles, 4 TV interviews and appearances, and hosted over 35 media and influencers.