Q Station unveils a new logo and celebrates “a new place to discover”
Q Station hasn’t let Covid-19 slow it down and has gone from strength to strength this year – capitalizing on a strong domestic travel market, bringing a spectacular sculpture exhibition to the public, opening a G&Tea House and hosting popular Sunset Sessions on the lawns overlooking Sydney Harbour. Now, the iconic property is unveiling a new logo which takes it in a new, fresh and contemporary direction taking inspiration from Q Station’s harbourside location.
Gone is the orange and black logo and in its place is an elegant and timeless, soft blue “Q Station” motif that gives reference to the water’s edge, while the words “a new place to discover” sit underneath. As the property continues to give people a whole new reason to visit, the new tag line ties in perfectly to what the team has been putting into action.
Q Station’s General Manager, Alison Langley, said ,“While Q Station is by no means new, it certainly has evolved since its original inception in 1800s as a quarantine station, and again from 2006 from when it was turned into accommodation.
“People can be quick to jump to the conclusion that they already know Q Station because they visited us on a school excursion or they once took a history tour here. What they might not know is that we have our own private beach with incredible snorkeling opportunities and fairy penguins; we have Billy the friendly echidna that captivates everyone he stumbles across. We just hosted Les Sculptures Refusées, the spin off to the world-famous Sculptures by the Sea exhibition and we’ve opened a G&Tea House that serves High Tea with a G&T twist. We have a fantastic award-winning restaurant right on the harbour and we’re about to launch an incredible school holiday activity timetable for the summer holidays.
“We think our new logo, along with all new property photography, really encapsulates where we are right now and we’re so excited to roll it out across all of our channels and get feedback from guests and the public”.
Q Station’s new brand direction was managed by Eight Communications and delivered by marketing and brand consultancy Seven Storeys and design studio The Bar Brand People.
“There’s much more to Q Station than meets the eye. The new brand identity and positioning invites you to take a closer look and discover a different side to this special Sydney icon, uncovering its hidden gems, revealing its variety of experiences and bringing to life its fascinating stories,“ said Seven Storeys director Jasmine Cook.
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