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ABOUT EIGHT * 

ABOUT EIGHT * 

ABOUT EIGHT * 

ABOUT EIGHT * 

ABOUT EIGHT * 

YOUR SUCCESS, OUR MISSION. CRAFTING UNFORGETTABLE MOMENTS & OUT-OF-THE-BOX STRATEGIES WITH TANGIBLE IMPACT.

Eight Communications is a full-service, boutique PR consultancy specialising in corporate and consumer PR across the hospitality, lifestyle, travel, property and tourism fields. Based in Sydney, but with national and global reach, our core strengths lie in consumer facing PR and also corporate communications, within a wide reaching range of industries. We are a dynamic team that offers creative and strategic communications support to businesses big and small, while delivering tangible impact. We partner with like minded creatives in the event, marketing and design space to deliver a 360 PR service offering without the overheads of a large-scale agency.

We have deep industry expertise, and the peerless contacts we maintain across news, travel, lifestyle, luxury, restaurant, business and trade outlets allow us to deliver consistent headlines across print, digital and social.

Above all, we pride ourselves on results and nimbly working as an extension of our client teams.

ABOUT EIGHT 

ABOUT EIGHT 

ABOUT EIGHT 

ABOUT EIGHT 

ABOUT EIGHT 

ABOUT EIGHT 

OUR TEAM

CEO, Founder

Angela Cowley

Angela started her career as a journalist, working for Qantas The Australian Way magazine. After almost four-and-a-half years at the magazine, her love of travel and tourism saw her jump across to PR, working in-house at Mirvac Hotels & Resorts and then Accor Hotels. Angela enjoyed more than 7.5 years at Accor, where she looked after more than 250 hotels and resorts across the Pacific, and managed corporate communications, crisis communications, and PR for major hotel openings, announcements and refurbishments. In September 2018, Angela established Eight Communications – a creative and strategic communications consultancy for brands within the area of hospitality, encompassing hotels, travel, tourism, wineries, restaurants and bars. A two-time winner of HM Magazine’s Communications Associate of the Year, Angela is highly respected and an accomplished professional in the field of hospitality and tourism communications.

Coffee order: Extra Hot Cappuccino
When I have spare time: I try and squeeze in some ME time, which could involve getting a facial,
getting to the gym or hiding in the car, hoping my kids don’t spot me for at least 5 minutes!
Hot hotel that’s on my radar: The Standard Bangkok
Restaurant I’m loving right now: Supernormal
Cocktail of choice: Spicy Marg

Account Director

Alette Winfield

Alette brings over 16 years of experience in the media and communications space, spanning both B2B and B2C public relations, advertising, event and project management and journalism. She began her career working with AWARD (the Australasian Writers and Art Directors Association), facilitating the most prestigious creative advertising awards show across Australasia. After moving to New York City in 2015, Alette managed high-profile brand accounts and special events for boutique firm Alison Mazzola Communications for two years, which spanned running high society PR events to managing media and event coordination for the Hearst Castle Preservation Foundation’s annual benefit in California. She then moved back into the world of advertising, managing B2B PR for agency brands across the US for a number of years before returning to Australia, where she manages clients across the Travel, Lifestyle, Corporate and F&B verticals for Eight Communications.

Coffee order: Oat flat white
When I have spare time: Depending on how much time I can wrangle, I am either at a Pilates class, going on a hike with my husband and son, or aimlessly scrolling TikTok
Hot hotel that’s on my radar: Romer Hell’s Kitchen (a friend of mine recently worked on the opening)
Restaurant I’m loving right now: Moonlight
Cocktail of choice: Negroni (with Four Pillars, of course)

Account Director

Christina Atherton

As a highly skilled PR and communications specialist, Christina brings a wealth of experience to the team with expertise in travel and lifestyle PR, destination marketing, content creation, social media marketing, graphic design, corporate communications and event management. Driven and results-orientated, she is an innovative communicator with fresh ideas who loves working collaboratively with clients to create unique campaigns that cut through and deliver results. She is also an experienced graphic designer who believes that strong design plays a vital role in the communication process. Boasting an expansive network of media contacts, she previously managed Tourism Victoria’s Sydney office and has implemented successful PR campaigns for the likes of Mirvac Hotels & Resorts, Element Melbourne, Singapore Airlines, DoubleTree Resort by Hilton Fiji, Hilton Fiji Resort & Spa and Murray Regional Tourism.

Coffee order: Large flat white with one sugar
When I have spare time: You’ll find me daydreaming about my next overseas adventure!
Otherwise a quick dip at the beach, reading a book (I have a never ending TBR pile) or squeezing in a yoga or Pilates class. And if time allows, a facial or massage.
Hot hotel that’s on my radar: The Hoxton, Paris
Restaurant I’m loving right now: Light Years Diner
Cocktail of choice: Anything with passionfruit in it!