Eight Communications is proud to announce its appointment as the public relations agency of record for Andaz Gold Coast, ahead of the Australian debut of the globally recognised Andaz brand and one of the country’s most significant hotel openings.
Eight Communications has been engaged to lead the strategic communications campaign for Andaz Gold Coast, with the scope of work spanning media relations, brand storytelling, media famils, events, influencer engagement, partnerships and the development of an integrated communications strategy to support the hotel’s opening and long-term profile.
Eight Communications Managing Director, Angela Cowley, said “We’re absolutely thrilled to be partnering with the Andaz Gold Coast team to introduce Andaz to Australia. It’s a rare opportunity to launch a globally recognised hotel brand into a new market, and one we’re incredibly proud to be part of.
“What makes this project so special is the passion the team has for creating a hotel that truly reflects the Gold Coast. Every element has been designed to capture the city’s character, from the architecture and culinary offerings through to the experiences, people and community connections that will make every stay feel uniquely local. Without a doubt the Gold Coast is the perfect home for Australia’s first Andaz and we can’t wait to help tell that story.”
“Eight Communications shares our ambition to introduce Andaz Gold Coast in a way that feels authentic to both the brand and the destination. We look forward to working together to build excitement for Australia’s first Andaz by celebrating the stories, people and experiences that reveal the Gold Coast only locals know,” shared Saraid Carey General Manager, Andaz Gold Coast.
Opening in late 2026, Andaz Gold Coast will mark the Australian debut of Hyatt’s Andaz brand. Renowned for creating hotels that are deeply connected to their surroundings, Andaz celebrates local culture through design, food, art and authentic neighbourhood experiences, encouraging guests to experience destinations in a more meaningful way.
Since launching in 2018, Eight Communications has established itself as one of Australia’s leading specialist agencies across travel, tourism, hospitality, lifestyle, property and entertainment.
Recent appointments include Grand Saddles Lodge and Saddles Mount White, Levantine Hill Hotel, Atura Oran Park, The Alva Hotel Brisbane, Seabourn and Chiswick Woollahra, joining an established portfolio of Australian and international brands including Pan Pacific Hotels Group, InterContinental Sydney Coogee Beach, Solotel, AAT Kings, Royal Davui Island Resort and more.
For media information, contact:
Angela Cowley
Eight Communications
E: angela@eightcommunications.com.au |T: +61 430 321 200
Andrea Seifert
Senior Communications Director, Eight Communications
E: andrea@eightcommunications.com.au | M: +61 493 719 442
