Eight Communications has added Atura Oran Park to its growing hotel client portfolio, taking responsibility for the strategic communications campaign surrounding the hotel’s Q4 2026 opening.
Located in one of Australia’s fastest growing regions and primed to become the closest hotel to Western Sydney International Airport, Atura Oran Park represents a major new destination for South West Sydney. Eight Communications will build awareness of the hotel through media relations, brand storytelling, media famils, events, influencer engagement, partnerships and community initiatives, supporting both its opening and long-term profile.
Eight Communications Managing Director, Angela Cowley, said, “We’re delighted to be partnering with EVT and the Atura Oran Park team as they bring the Atura brand to Sydney’s South West.
“Atura Oran Park is such a striking hotel, and you can see the Perich family’s vision in every detail, there’s truly nothing like it. The design is bold, the restaurants will be signature dining destinations in their own right, and there is going to be a real connection to the local community, which gives us so much to talk about. With the new Western Sydney International Airport opening nearby, it’s also arriving at such an exciting time for the region. We can’t wait to launch it and work with the fantastic team at EVT.”
General Manager at Atura Oran Park, Shannon Craig shared “Atura Oran Park is being built for more than overnight stays. As the closest premium hotel to Western Sydney International Airport, we have an opportunity to create a destination that brings together visitors, businesses and the local community. With premium accommodation, signature dining and spaces designed to connect people, Atura will reflect the confidence and growth of one of Australia’s most exciting regions. We look forward to sharing the stories, partnerships and experiences that will make Atura Oran Park a destination in its own right.”
Opening in early Q4 2026, Atura Oran Park will be South West Sydney’s premium lifestyle destination, bringing together destination dining, distinctive design and genuine hospitality. As the closest hotel to the new Western Sydney International Airport, it offers unrivalled connectivity and is set to evolve alongside one of Australia’s fastest growing regions.
Since launching in 2018, Eight Communications has established itself as one of Australia’s leading specialist agencies across travel, tourism, hospitality, lifestyle, property and entertainment.
Recent appointments include Grand Saddles Lodge and Saddles Mount White, Levantine Hill Hotel, Andaz Gold Coast, The Alva Hotel Brisbane, Seabourn and Chiswick Woollahra, joining an established portfolio of Australian and international brands including Pan Pacific Hotels Group, InterContinental Sydney Coogee Beach, Solotel, AAT Kings, Royal Davui Island Resort and more.
For media information, contact:
Angela Cowley
Eight Communications
E: angela@eightcommunications.com.au |T: +61 430 321 200
Andrea Seifert
Senior Communications Director, Eight Communications
E: andrea@eightcommunications.com.au | M: +61 493 719 442
